Merchandising is the subtle art of interpreting market opportunity against available resources and time. Merchandise planning begins with a good
directional overview, takes into consideration production difficulties and needs, assesses the market and summarizes a good design brief. What is so
cool about classical merchandising is the art of balance between; the pragmatism of production, that wants to make everything in one size and color, i.e. black, the puppy dog excitement of sales, who wants to do what everyone else is doing, but with our name on it, and touchy-feely design and creative team, who always want what hasn’t been made yet,and it’s expensive.
Good merchandise planning and design briefing makes the entire process much, much, easier.